AdRoll Calls It "Marketing Influenced." Dashified Shows What Actually Sold.
AdRoll's own reporting credits campaigns with Marketing Influenced Conversions — a mix of view-through and assisted attribution that can flatter ROAS. Dashified pulls your AdRoll Campaigns, Retargeting segments, Spend, and ROAS and checks them against orders that actually closed in your store.
What Dashified syncs from AdRoll
How it works
Connect your AdRoll account from your Dashified integrations page.
Dashified pulls in campaign-level Spend and ROAS for every placement AdRoll serves your retargeting segments to — display, Meta, TikTok, Pinterest, and the rest of its 60+ partner network — instead of the one blended number in AdRoll's dashboard.
Your retargeting segments (cart abandoners, product viewers, past purchasers, the audiences AdRoll builds from its 300+ intent signals) get lined up against orders that actually landed in your store, so you can tell which segment is driving revenue and which is just racking up Marketing Influenced Conversions.
Spend and ROAS refresh alongside every other channel you run, so you can judge whether AdRoll's next campaign — billed on CPM with a $5/day minimum — is worth funding before the invoice lands.
Real ROAS, not Marketing Influenced Conversions
AdRoll's own reporting is built around a metric it calls Marketing Influenced Conversions — a blend of view-through and assisted credit that can make retargeting look stronger on paper than it performed in your store. Dashified skips that blended number and checks AdRoll spend against orders that actually closed at checkout, segment by segment, so a campaign's real ROAS isn't hiding behind AdRoll's own math.
See which retargeting segment earns its budget
AdRoll builds segments off 300+ intent signals — cart abandoners, product viewers, past purchasers. Dashified breaks out Spend and ROAS per segment instead of one blended campaign total, so you can see which audience is worth funding and which is dead weight.
One spend total across every network AdRoll touches
AdRoll can push a single segment out to display, Meta, TikTok, Pinterest, and 60+ partner networks at once. Dashified rolls that spend into your overall ad total alongside your native Google, Meta, and TikTok numbers, so you're not toggling between AdRoll's dashboard and everyone else's.
Catch a stalling CPM campaign before the invoice
AdRoll bills on dynamic CPM with no cap on total spend, just a $5/day floor. Dashified surfaces daily Spend and ROAS trends so a quietly underperforming campaign gets caught before the monthly charge does.
Frequently Asked Questions
Does Dashified's ROAS number include AdRoll's Marketing Influenced Conversions?
No. Dashified matches AdRoll spend against orders that actually completed in your connected store, not the view-through and assisted-conversion credit AdRoll folds into its Marketing Influenced Conversions metric.
Can I see performance by retargeting segment, not just by campaign?
Yes. AdRoll already separates audiences like cart abandoners, product viewers, and past purchasers, and Dashified breaks Spend and ROAS out the same way so you can see which segment is actually earning its keep.
Does this cover spend across all the networks AdRoll serves ads on, or just display?
Dashified pulls the Spend and ROAS AdRoll reports for a campaign regardless of which of its 60+ partner networks or native placements — Meta, TikTok, Pinterest — the segment was actually served to.
Do I need a specific AdRoll plan to connect?
No. Dashified connects to whichever AdRoll account you have, from the free pixel-only tier up through Growth and Enterprise.
Ready to connect AdRoll?
Start free — see your real AdRoll numbers next to every other channel you run.