Criteo's AI Picks the Product, the Price, and the Shopper. You Still Need to Check the Math.
Criteo's ad engine is trained across a shopper graph spanning thousands of retailers, then uses your OneTag data to rebuild a banner with the exact SKU, size, and price a visitor viewed — all within milliseconds of a bid request. What its dashboard won't tell you is whether that personalized banner actually beat a plain acquisition ad on profit. Dashified pulls Criteo spend, ROAS, conversions, and retargeting performance into the same view as your store revenue so you can judge it there instead.
What Dashified syncs from Criteo
How it works
Connect your Criteo account from your Dashified integrations page.
Dashified pulls daily spend, retargeting performance, and conversion data straight from Criteo's reporting API — the same numbers behind your OneTag-powered dynamic ads — so you stop exporting CSVs from the Criteo dashboard.
We line up Criteo's reported conversions and ROAS against your store's actual completed orders, so you can see whether the shoppers Criteo retargeted with their exact last-viewed SKU and price really checked out.
Track retargeting spend and ROAS next to your other ad channels in one feed, so a jump in Criteo's real-time CPC auction doesn't quietly eat your margin before you catch it.
Reconcile Criteo's ROAS against real orders
Every conversion Criteo reports is credited inside its own post-click and post-view attribution window — a window Criteo sets, not your store. Dashified pulls the same spend and conversion figures and checks them against orders you actually fulfilled, so a banner that looks profitable in Criteo's dashboard isn't just profitable because of how the credit got assigned.
Watch spend move with the CPC auction
Because Criteo bids in a real-time CPC auction rather than charging flat placement fees, spend can swing week to week as competition for your retargeted shoppers changes. Dashified surfaces daily spend and ROAS trends so you catch a bid spike before it drains budget.
Stop exporting from the Criteo dashboard
Skip logging into Criteo's own reporting UI to pull spend and conversion CSVs — Dashified syncs retargeting, spend, ROAS, and conversions automatically.
See retargeting next to every channel it's competing with
Since Criteo's dynamic ads are built from the exact product a shopper last viewed, seeing its conversions alongside Google, Meta, or TikTok spend shows you whether retargeting dollars are outperforming acquisition dollars — not just outperforming themselves.
Frequently Asked Questions
Does Dashified need access to my Criteo OneTag or product feed?
No. Dashified only reads reporting data through your Criteo account connection — spend, retargeting, ROAS, and conversions. Your OneTag implementation and product feed stay exactly as configured in Criteo.
Will the ROAS Dashified shows match what I see in the Criteo dashboard?
Not exactly, and that's the point. Criteo's dashboard calculates ROAS using its own attribution window for post-click and post-view conversions. Dashified shows that figure next to your store's actual completed order data so you can see where the two agree and where Criteo's numbers are running ahead of real sales.
Does this work if I run Criteo alongside Google or Meta retargeting?
Yes. Dashified pulls Criteo's spend, ROAS, and conversions into the same feed as your other connected ad channels, so you can compare retargeting performance across platforms instead of switching dashboards.
How often does Criteo data refresh in Dashified?
Spend, retargeting activity, conversions, and ROAS sync automatically on a daily basis, so you're not manually pulling reports from Criteo's own UI to check performance.
Ready to connect Criteo?
Start free — see your real Criteo numbers next to every other channel you run.