Google Analytics 4 data doesn't vanish after 14 months anymore
GA4's default retention window quietly caps your Explore reports at 14 months of event-level data, and its own dashboard splits Sessions, Key events, and Traffic across separate Reports and Explore tabs. Dashified pulls all three into one place and keeps the history.
What Dashified syncs from Google Analytics 4
How it works
Connect your Google Analytics 4 account from your Dashified integrations page.
Dashified syncs Sessions, Conversions (what GA4 now calls "key events"), and Traffic acquisition data on a recurring schedule instead of relying on GA4's 14-month Explore retention window.
Each metric lands on your Dashified dashboard next to the rest of your store data, so you're not toggling between GA4's Reports snapshot and the separate Explore section to see the same numbers.
Set alerts and review trend lines over a longer history than GA4's own UI keeps on hand, without touching BigQuery exports.
History GA4's Explore reports won't keep
GA4 defaults to a 14-month retention window for the event-level data behind its Explore reports. Dashified stores your Sessions, Conversions, and Traffic history in one place so a year-over-year comparison doesn't hit a wall.
One view instead of Reports vs. Explore
In GA4 itself, traffic acquisition, key events, and session counts live in different sections of the interface. Dashified puts them on the same dashboard as your orders and revenue, so you're not tab-switching to piece together a picture.
"Key events" translated back to plain conversions
GA4 renamed conversions to "key events" in its 2024 interface update. Dashified just labels them Conversions and lines them up against Sessions and Traffic, so nothing gets lost in GA4's own terminology shifts.
No BigQuery export required
Getting GA4 data to persist past its native retention limits usually means setting up a BigQuery export pipeline. Dashified handles the ongoing sync for you, no data warehouse required.
Frequently Asked Questions
Does this get around GA4's 14-month data retention limit?
Dashified syncs your Sessions, Conversions, and Traffic data on an ongoing schedule and retains it in your Dashified account, so you're not limited to what's still inside GA4's Explore reports window. It's a practical workaround to GA4's default retention setting, not a change to GA4 itself.
Does Dashified use GA4's Key Events or the old Conversions terminology?
GA4 renamed "conversions" to "key events" in its interface in 2024. Dashified pulls that same underlying data and simply labels it Conversions on your dashboard for consistency with your other channels.
Do I need GA4 360 or BigQuery export set up first?
No. Dashified connects directly to your standard GA4 property; you don't need the paid GA4 360 tier or a BigQuery export pipeline configured.
Will this replace GA4's Reports and Explore sections?
No, GA4 remains your source of truth for deep-dive analysis. Dashified is meant to surface Sessions, Conversions, and Traffic at a glance alongside your store's other numbers, without you having to jump between GA4's Reports and Explore tabs.
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