Merchant Center tells you a product is disapproved. Dashified tells you what that's costing you.
Merchant Center Next's Needs Attention tab ranks feed issues by click potential, but it stops at clicks. Dashified pairs your Products, Feed Status, and Performance data with real revenue and margin so a High-impact GTIN error shows up as dollars, not just a severity label.
What Dashified syncs from Google Merchant Center
How it works
Connect your Google Merchant Center account from your Dashified integrations page.
Dashified pulls your full product feed — titles, GTINs, pricing, and item-level approval status — the same data Merchant Center uses to run Shopping ads and free listings.
Disapprovals and Needs Attention issues get matched against your actual sales history, so a flagged SKU shows lost revenue, not just a High/Medium/Low tag.
Performance data across Shopping ads, Performance Max, and free listings lands on one dashboard, refreshed automatically so you're not tab-hopping Merchant Center Next to check feed health.
See disapprovals before they tank both Shopping ads and free listings
A single GTIN mismatch or price/availability discrepancy against your landing page gets a product pulled from Shopping ads and free listings at once, since both draw on the same feed. Dashified surfaces that item-level status next to your actual sales data instead of buried in the Needs Attention queue.
Feed health ranked the way Merchant Center ranks it — by impact
Merchant Center Next's Needs Attention tab groups issues into High/Medium/Low by click potential but strips out the old Diagnostics tab's context. Dashified keeps that severity signal and puts it alongside revenue, so you know whether a High-impact GTIN error is costing you $50 or $5,000 a week.
Profit margin your feed dashboard was never built to show
Merchant Center reports clicks, impressions, and CTR per product — not margin, so a top-performing SKU on paper can be your worst earner in practice. Dashified joins Merchant Center performance data to your actual costs so profit, not just click volume, decides what stays fed.
One feed status view instead of tab-hopping Merchant Center Next
Since the redesign moved Business details and dropped the old Growth tab, tracking approvals across a large catalog means clicking into individual products one at a time. Dashified rolls up approved, disapproved, and pending item counts in one screen you can check without opening Merchant Center at all.
Frequently Asked Questions
Does Dashified replace Merchant Center's Needs Attention tab?
No — you still fix disapprovals (GTIN errors, price mismatches, policy issues) inside Merchant Center itself. Dashified pulls that same feed status data and shows it next to your revenue and margin numbers so you can prioritize which disapproved items are actually worth fixing first.
Can Dashified show which disapproved products are costing me the most money?
Yes. Because a disapproval removes a product from both Shopping ads and free listings simultaneously, Dashified matches your feed status against sales history so you can see the revenue impact per disapproved SKU, not just a High/Medium/Low severity label.
Does this include Performance Max or free listings data, or just paid Shopping ads?
Both. Merchant Center feed data powers Shopping ads, Performance Max, and free listings from the same product feed, and Dashified pulls performance across all of it — not just the paid campaigns.
We manage multiple Merchant Center accounts — does Dashified handle that?
Yes, connect each Merchant Center account you have access to from your Dashified integrations page and view them separately or rolled up together.
Ready to connect Google Merchant Center?
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