Your UET Tag Sees Conversions. Dashified Shows If They're Real Orders.
Microsoft Advertising rolls Bing.com search together with Search Partner Network traffic from Yahoo, AOL, and DuckDuckGo — and its native reports stop at Microsoft's own numbers, with no way to check them against your actual store revenue or other ad channels.
What Dashified syncs from Microsoft Ads (Bing)
How it works
Connect your Microsoft Ads (Bing) account from your Dashified integrations page.
Dashified pulls Campaigns, Keywords, Spend, and Conversions through the Microsoft Advertising reporting API, matched to the conversion actions your UET tag is already tracking.
See spend and keyword performance broken out across Bing.com search and Search Partner Network placements (Yahoo, AOL, DuckDuckGo), instead of one blended number.
Compare Microsoft Ads results against your actual store orders and your other ad channels in one dashboard, closing the cross-channel gap the native platform doesn't cover.
See past the Search Partner Network black box
Microsoft's native reports lump Bing.com search together with Yahoo, AOL, and DuckDuckGo placements from the Search Partner Network. Dashified pulls campaign and keyword data at the level Microsoft's API actually exposes, so you can spot when partner traffic is quietly eating spend without converting.
UET conversions checked against real orders
Client-side UET tags miss conversions when browsers block tracking scripts — a known gap that starves Smart Bidding of signal. Dashified lines up what Microsoft's UET reports as a conversion against what actually shipped from your store, so you're not optimizing bids on incomplete data.
One view for campaigns imported from Google Ads
A lot of Microsoft Advertising accounts start as a Google Ads import. Dashified tracks how those same keywords and bids actually perform on Bing's smaller, often cheaper-CPC audience, instead of you assuming Google economics carried over.
Spend and keywords next to every other channel, finally
Microsoft Advertising has no built-in way to compare its own numbers against Google Ads, Meta, or your store revenue — cross-channel analysis isn't part of the native platform. Dashified puts Microsoft Ads spend, keywords, and conversions in the same dashboard as the rest of your acquisition stack.
Frequently Asked Questions
Do I still need the UET tag if I connect Microsoft Ads to Dashified?
Yes. Keep your Universal Event Tracking (UET) tag exactly as configured — it's what drives Microsoft's conversion tracking and audience targeting. Dashified reads the resulting campaign, keyword, spend, and conversion data through the Microsoft Advertising reporting API; it doesn't replace or modify your tag.
Does this include Search Partner Network traffic from Yahoo, AOL, and DuckDuckGo, or just Bing.com?
It includes all of it. Microsoft rolls Search Partner Network placements into your account's reporting, so spend and conversions from those partner sites come through alongside Bing.com search results.
My campaigns were imported from Google Ads — will Dashified show how they're actually doing on Microsoft?
Yes. Dashified tracks performance independently once the import is live, so you can see whether keywords and bids built for Google's volume are working, underperforming, or overspending on Bing's audience.
Can I compare Microsoft Ads spend to my actual store revenue, not just Microsoft's own conversion count?
Yes — that's the main gap this closes. Microsoft Advertising's native dashboard reports conversions it tracked, but it can't show you how that spend stacks up against your real order data or your other ad channels. Dashified puts both in one place.
Ready to connect Microsoft Ads (Bing)?
Start free — see your real Microsoft Ads (Bing) numbers next to every other channel you run.