Same Ad Spend, Seven Different Northbeam ROAS Numbers
Northbeam reports First Touch, Last Touch, Linear, Time Decay, Position-Based, and its own MTA/MMM blend side by side — and the same Meta campaign can show a 1.8x ROAS in one model and a 4x in another. Dashified locks in the model your team has actually standardized on and tracks it daily next to Channel ROAS and Revenue, so the number in your Monday meeting doesn't depend on which tab someone happened to click.
What Dashified syncs from Northbeam
How it works
Connect your Northbeam account from your Dashified integrations page.
Dashified reads the attribution model you've set as your default in Northbeam — whether that's Linear, Time Decay, Position-Based, or Northbeam's own MTA blend — so the numbers match what you'd see logged into Northbeam directly.
Channel-level ROAS from each platform Northbeam tracks (Meta, Google, TikTok, and the rest) lands next to your actual order revenue, so you can spot fast when a channel's Northbeam-reported ROAS and your bank balance stop agreeing.
Attribution and revenue refresh daily, matching the pace Northbeam itself updates on, so your team stops opening a second dashboard just to check yesterday's blended ROAS.
No more "which model are we using" at the top of the meeting
Northbeam's seven models don't converge on the same answer for the same channel; opening the wrong tab can make a campaign look like it's printing money or bleeding it. Dashified reads the one model your team has locked in as its standard and shows only that number, every day, with no toggle to second-guess.
Northbeam's modeled revenue checked against what actually shipped
Northbeam's MTA/MMM blend estimates revenue by channel. Dashified lines that estimate up next to your real Shopify/order revenue, so you catch it early if Northbeam's modeled number and your actual sales start pulling apart.
Built for accounts already past the spend minimum
Northbeam doesn't onboard brands spending under roughly $50K/month in ad spend, so if you're connected, you're already paying for attribution data too valuable to leave sitting in a tab only your media buyer opens. Dashified puts it in front of the whole team.
Skip Northbeam's model-comparison view for the daily number
Model comparisons and creative-level digging still happen inside Northbeam. Dashified pulls just the Attribution, Channel ROAS, and Revenue you actually check every morning into the same view as your other channels.
Frequently Asked Questions
Which of Northbeam's seven attribution models does Dashified pull?
Whichever model you've set as your default in Northbeam — Last Touch, Linear, Time Decay, Position-Based, or one of Northbeam's MTA/MMM blends. Dashified reads that model's output rather than recalculating attribution on its own.
Does Dashified replace Northbeam's model-comparison dashboard?
No. Northbeam is still where you go to compare models, drill into creative-level performance, or dig into media mix modeling. Dashified is where you check the resulting Attribution, Channel ROAS, and Revenue alongside your other platforms without a second login.
Does connecting Dashified change what Northbeam bills me?
No. Northbeam still bills you directly based on your ad spend tier. The Northbeam integration is included in your Dashified plan and doesn't add a seat, user, or line item to your Northbeam account.
How often does the number update?
Dashified re-pulls Attribution, Channel ROAS, and Revenue from Northbeam once a day, matching the cadence Northbeam itself uses to recalculate blended attribution — checking more often wouldn't surface a different number.
Ready to connect Northbeam?
Start free — see your real Northbeam numbers next to every other channel you run.