Outbrain Clicks Are Cheap. Knowing Which Ones Actually Bought Something Isn't.
Outbrain drives traffic through native "recommended content" widgets on premium publisher sites like CNN and ESPN, often at CPCs that run in the cents — but its own dashboard can't tell you which of those cheap clicks turned into a sale. Dashified pulls your Outbrain Campaigns, Spend, Clicks, and Conversions in alongside your actual store revenue.
What Dashified syncs from Outbrain
How it works
Connect your Outbrain account from your Dashified integrations page.
Dashified pulls in Campaigns, Spend, Clicks, and Conversions — the same data Outbrain tracks for widgets running across its premium publisher network.
See Conversion Bid Strategy and Engagement Bid Strategy campaigns broken out side by side, so you can tell which bid strategy is actually converting versus just racking up cheap engagement clicks.
Track daily spend and conversions next to your store's real order data, so a budget shift on a CNN or ESPN placement shows up as revenue (or doesn't) without you logging into Outbrain to check.
True CPA on cent-level clicks
Outbrain CPCs often run in the cents, which can make a campaign look efficient on click volume alone. Dashified calculates real cost-per-acquisition per campaign so a high click count can't hide a weak conversion rate.
CBS vs. EBS, measured by revenue
Outbrain's Conversion Bid Strategy and Engagement Bid Strategy campaigns optimize for different signals — conversions vs. on-site engagement. Dashified shows which one is actually driving store sales, not just which one Outbrain's algorithm scores as 'engaged.'
Publisher-network spend next to store revenue
Outbrain buys placements across premium publisher sites rather than search intent, so clicks start further from purchase. Dashified connects that top-of-funnel spend to whether it converted downstream in your store.
No more tab-switching to Outbrain's own reporting
Campaigns, Spend, Clicks, and Conversions land in the same view as your other channels, so you're not logging into Outbrain separately every time you want to check if last week's bid change paid off.
Frequently Asked Questions
Does Dashified need a pixel installed to pull my Outbrain data?
No. Dashified connects directly to your Outbrain account and pulls the Campaigns, Spend, Clicks, and Conversions data Outbrain already tracks — including for Engagement Bid Strategy campaigns, which Outbrain itself built to run without an on-site pixel.
Outbrain already shows me conversions in its own dashboard. Why do I need this?
Outbrain's dashboard tells you what happened on Outbrain. Dashified puts those same numbers next to your other ad spend and your actual store revenue, so you can see whether cheap clicks from CNN, ESPN, or other publisher sites in Outbrain's network are turning into paying customers.
I run both Conversion Bid Strategy and Engagement Bid Strategy campaigns. Can Dashified tell them apart?
Yes. Campaign-level data comes through as Outbrain reports it, so you can compare spend, clicks, and conversions between your CBS and EBS campaigns and see which bid strategy is actually earning revenue.
Will this change how I manage bids or campaigns in Outbrain?
No. Dashified doesn't touch your Outbrain bid strategy or campaign settings — it's read-only reporting. Your Campaigns, Spend, Clicks, and Conversions data just shows up in your Dashified command center too.
Ready to connect Outbrain?
Start free — see your real Outbrain numbers next to every other channel you run.