The De-Duplicated ROAS Rockerbox Calculates — Now Next to Your Actual Orders
Rockerbox reconciles every touchpoint into one de-duplicated, user-level attribution path instead of letting Meta and Google each take credit for the same sale. Dashified pulls that attribution, channel performance, and ROAS straight from your Rockerbox account so you're not cross-checking two dashboards to catch a platform inflating its own numbers.
What Dashified syncs from Rockerbox
How it works
Connect your Rockerbox account from your Dashified integrations page.
Dashified pulls in Rockerbox's de-duplicated, user-level attribution — the reconciled touchpoint data Rockerbox uses to calibrate its own MTA and MMM models — instead of raw, over-credited platform numbers.
Channel performance across your full marketing mix (paid, organic, and any offline channels like CTV, direct mail, or podcasts you've mapped in Rockerbox) shows up alongside your real order data.
Rockerbox's calculated ROAS is displayed next to actual revenue, so a channel's platform-reported performance drifting from what Rockerbox attributes gets caught immediately.
One de-duplicated conversion, not three platforms claiming it
Rockerbox already reconciles overlapping credit from Meta, Google, and TikTok into a single user-level attribution path instead of letting each platform mark up its own performance. Dashified pulls that reconciled number, not raw platform-reported conversions.
Offline channels show up, not just pixel-tracked ones
If you're running Rockerbox on CTV, linear TV, direct mail, or podcast spend, that channel performance comes into Dashified the same way your paid social and search does — most ecommerce analytics tools only ever see pixel-fireable channels.
ROAS reconciled against orders you actually shipped
Rockerbox's de-duplicated ROAS lands next to your real order totals, so a platform inflating its own numbers (a known issue Rockerbox was built to correct) gets caught immediately instead of surviving until your next manual cross-check.
No swivel-chairing between the Rockerbox app and your store dashboard
Attribution and channel mix pulled from Rockerbox's Marketing Data Foundation sit alongside your storefront metrics, so budget conversations don't require pulling up two separate logins mid-meeting.
Frequently Asked Questions
Does Dashified show Rockerbox's de-duplicated attribution or raw platform numbers?
De-duplicated, user-level attribution — the same reconciled touchpoint data Rockerbox uses to feed its MTA model, not the inflated numbers you'd get pulling Meta and Google ROAS separately.
Will this pull in offline channels I track through Rockerbox, like CTV or direct mail?
Yes. If those channels are set up in Rockerbox's Marketing Data Foundation, their channel performance comes into Dashified the same as any digital channel.
Do I still need to log into Rockerbox directly?
For building out Marketing Mix Model scenarios or setting up incrementality tests, yes — Dashified surfaces the attribution, channel performance, and ROAS output, it doesn't replace Rockerbox's modeling and test-design tools.
Does connecting Rockerbox require adding another pixel to my site?
No. Dashified reads from the Rockerbox account you've already connected pixels and integrations to — you're not adding new tracking, just a new place to see what Rockerbox already calculated.
Ready to connect Rockerbox?
Start free — see your real Rockerbox numbers next to every other channel you run.