Vibe.co Counts Co-Viewers in Your Reach Numbers. Dashified Shows You If They Bought Anything.
Vibe.co's household reach metric already factors in a co-viewing multiplier (up to 1.5x during high-engagement programming like primetime sports), and its auction-based CPMs swing between $15 and $30. Dashified pulls your daily Connected TV spend and reach into one view next to your store's real revenue, so an inflated reach number doesn't hide a flat sales lift.
What Dashified syncs from Vibe.co
How it works
Connect your Vibe.co account from your Dashified integrations page.
Dashified pulls your daily Connected TV spend, household reach, and impression data as your campaigns run — the same core numbers Vibe's own live dashboard tracks.
Watch how auction CPMs (typically $15–$30 on Vibe) move day to day next to your spend, so a pricey run of primetime placements doesn't quietly outpace your $50/day budget.
Compare Connected TV reach against your store's actual orders and revenue, so you can see whether Vibe's co-viewing-adjusted reach is turning into real sales — not just a bigger household count.
Reach numbers you can sanity-check
Vibe.co's household reach metric already bakes in a co-viewing multiplier (up to 1.5x for high-engagement programming like primetime sports) — Dashified puts that reach next to your actual order volume so you can tell if it's converting or just inflating the count.
CPM swings, spotted early
Vibe.co runs on auction-based CPM pricing that typically lands between $15 and $30 — Dashified tracks your daily spend so a run of expensive placements shows up before it quietly eats your budget.
One dashboard instead of two
Vibe's own dashboard is built for slicing by ad set, creative, geo, age, and gender, but it's a separate login you have to remember to check — Dashified brings Connected TV spend and reach into the same view as the rest of your store's numbers.
No minimum spend, tracked automatically anyway
Vibe.co has no minimum campaign budget, just a $50/day starting point with no contracts — which makes costs easy to lose track of across days. Dashified logs spend for you instead of you eyeballing it inside Vibe.
Frequently Asked Questions
Does Dashified require Vibe.co's Lifesight or INCRMNTAL measurement add-ons?
No. Dashified pulls directly from your core Vibe.co account data — spend, reach, and impressions — no incrementality or MMM add-on required.
What exactly does Dashified pull from Vibe.co?
Connected TV spend, household reach, and impressions at the account level, updated as your campaigns run — the same core metrics Vibe's own live dashboard tracks.
I'm on Vibe's $50/day self-serve tier, not an enterprise or agency account. Does this still work?
Yes. Dashified connects to any self-serve Vibe.co account, including the no-minimum, no-contract starter tier.
Does Dashified show Vibe's co-viewing-adjusted reach or raw impressions?
Dashified pulls the reach figures as reported by Vibe, which already include their co-viewing adjustment, so you see the same numbers you'd get in Vibe's dashboard — just alongside your other channels instead of in a separate login.
Ready to connect Vibe.co?
Start free — see your real Vibe.co numbers next to every other channel you run.