Your X Ads Campaigns and Ad Groups, minus the CSV exports
X bills Engagement campaigns for the first action a user takes on a promoted post — every retweet, reply, and like after that is free. Dashified pulls your Campaigns, Ad Groups, spend, and conversions straight from X Ads so you can see which of those paid engagements actually turned into orders.
What Dashified syncs from X (Twitter) Ads
How it works
Connect your X (Twitter) Ads account from your Dashified integrations page.
Dashified imports your Campaigns and Ad Groups — the same structure X Ads Manager uses for objectives, bids, and targeting — along with daily spend against the budgets you've set.
Engagements (likes, retweets, replies, link clicks, follows) sync in so you can see which paid actions are driving activity versus which are just racking up free organic engagement afterward.
Conversions reported through your X Pixel or Conversions API get matched against real store orders, so you can spot the gap between what X Ads Manager reports and what actually sold.
See Ad Group performance without the CSV exports
X structures campaigns into Ad Groups (its version of ad sets) for bids, targeting, and budgets. Dashified pulls spend and results at that level so you can see which Ad Groups are actually earning their CPE, without exporting a report from Ads Manager every time.
Engagements next to revenue, not just retweet counts
X's Engagement objective bills you for the first action a user takes on a promoted post — after that, their retweets, replies, and likes are free. Dashified lines those paid engagements up against your store's orders so you can tell if a cheap CPE campaign is actually converting or just farming free engagement.
One conversion number instead of two that disagree
X Ads Manager and your analytics platform routinely report different conversion totals because of how the X Pixel and Conversions API attribute clicks vs. views. Dashified reconciles X's reported conversions against your actual store orders so you're working from one number, not reconciling two dashboards by hand.
Spend tracked against a budget you control
X has no minimum spend and lets you cap daily budgets per campaign, which is great for testing but easy to lose track of across a dozen small Ad Groups. Dashified rolls all of it into one spend total next to your other channels so nothing quietly drains a promo budget unnoticed.
Frequently Asked Questions
Does Dashified pull data at the Campaign level or the Ad Group level?
Both. X organizes accounts as Campaigns (objective-level, like Engagements or Website Traffic) containing Ad Groups (where targeting, bids, and budgets live). Dashified imports spend, engagements, and conversions at the Ad Group level and rolls them up to Campaign so you can drill in either direction.
Why don't the conversion numbers in Dashified match X Ads Manager exactly?
X Ads Manager and third-party analytics often disagree because X attributes conversions using the X Pixel or Conversions API with its own click/view attribution windows, which can differ from how your store or Google Analytics counts the same order. Dashified pulls X's reported conversions directly via the API rather than re-deriving them, and shows both alongside your actual order data so you can see the gap instead of guessing at it.
Do I need the X Pixel installed for Dashified to show conversions?
Yes — Dashified reads whatever conversion data X Ads reports, which depends on your X Pixel or Conversions API setup being live on your store. If neither is installed, X won't have conversion data to report and that field will be empty for those campaigns.
What happens with app install or re-engagement campaigns specifically?
X always bills app install and re-engagement campaigns on a fixed 30-day post-engagement / 1-day post-view attribution window, regardless of the reporting window you've set in Ads Manager. Dashified pulls the same figures X bills on, so what you see matches your invoice even if it doesn't match a shorter attribution window you're using elsewhere.
Ready to connect X (Twitter) Ads?
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