Meta Ads Manager's ROAS Is Modeled. Dashified Shows You What Actually Sold.
Meta's default attribution window is 7-day click / 1-day view, and since iOS 14.5 and App Tracking Transparency, a real chunk of its reported conversions are statistical estimates rather than directly tracked sales. Dashified pulls your Campaigns, Ad Sets, Ads, Spend, and ROAS and lines them up against your actual store orders.
What Dashified syncs from Meta Ads
How it works
Connect your Meta Ads account from your Dashified integrations page.
Dashified pulls in your Campaign, Ad Set, and Ad structure exactly as it's organized in Ads Manager, along with daily Spend.
We match Meta's reported (and often modeled) conversions against your actual store order data, so reported ROAS and real ROAS sit side by side instead of you toggling between two tabs.
Track spend and ROAS down to the individual ad set or ad, including under Advantage+ automation, without digging through Ads Manager's breakdown menus.
Reported ROAS vs. real ROAS, side by side
Meta Ads Manager's default attribution window is 7-day click / 1-day view, and since iOS 14.5 and App Tracking Transparency rolled out, a growing share of those conversions are modeled estimates, not directly observed sales. Dashified puts Meta's reported ROAS next to ROAS calculated from your actual store orders so you can see the gap instead of guessing at it.
Full Campaign > Ad Set > Ad hierarchy, without the export
Dashified mirrors Meta's own Campaign, Ad Set, and Ad structure, so Spend and ROAS roll up the same way they do in Ads Manager, but next to real order data, with no manual CSV exports or breakdown menus.
Catch Advantage+ campaigns burning budget quietly
Advantage+ Shopping Campaigns consolidate targeting and let Meta's algorithm auto-distribute budget across ad sets, which makes it easy to lose track of which ad sets are actually driving orders. Dashified keeps spend and ROAS visible at the ad set level even when Meta's automation is making the placement decisions.
Know when the numbers are still settling
Meta states its ads reporting can keep updating for up to 72 hours after a conversion as attribution finalizes. Dashified reflects that same lag so you're not reacting to a ROAS number that's still going to move.
Frequently Asked Questions
Why doesn't Dashified's ROAS match what I see in Meta Ads Manager?
Meta's default reporting window (7-day click / 1-day view) and its use of modeled conversions since iOS 14.5/App Tracking Transparency mean Ads Manager's ROAS is an estimate, not a direct measurement. Dashified shows that same reported figure alongside ROAS calculated from your actual store order data, so you can see both and decide which to trust for a given decision.
Does connecting Meta Ads change my attribution settings?
No. Dashified reads your Campaigns, Ad Sets, Ads, Spend, and reported conversions exactly as configured in Ads Manager. We don't modify your attribution window or event settings.
Does this work with Advantage+ Shopping Campaigns?
Yes. Dashified pulls spend and performance at the ad set level even under Advantage+, where Meta's algorithm handles targeting and budget distribution automatically.
How current is the Spend and ROAS data?
We sync on the same cadence Meta updates its own reporting, which Meta says can continue adjusting for up to 72 hours after a conversion. Recent days' numbers may shift slightly as Meta's attribution finalizes, same as they would inside Ads Manager.
Need setup help? Read the Meta Ads connection guide →
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