Connecting Amazon Seller Central

Connecting Amazon requires authorization through Amazon’s Selling Partner API (SP-API). You’ll grant Dashified read-only access to your Seller Central account.

Prerequisites

• An active Amazon Seller Central account (Individual or Professional)
• Account owner or admin-level access
• At least one active marketplace (US, UK, EU, etc.)

Steps

1. In Dashified, go to Settings → Integrations and click Connect next to Amazon.
2. Enter your Seller ID (found in Seller Central → Account Info → Merchant Token).
3. Enter your MWS Auth Token or use the Authorize via Amazon button to complete OAuth.
4. Select your primary Marketplace (e.g., US — ATVPDKIKX0DER).
5. Click Test & Connect. Dashified will verify access and begin the initial sync.

Data We Sync

• Orders — Revenue, units, refunds, fees, fulfillment channel (FBA vs FBM)
• Products — ASIN, title, category, listing price
• Inventory — FBA available and reserved quantities by marketplace

FBA vs FBM

Dashified automatically separates FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchant) orders in your analytics. FBA fee estimates are applied to margin calculations when available.

Multiple Marketplaces

If you sell on multiple Amazon marketplaces (e.g., US + UK + DE), add each as a separate connection. Each marketplace connection is treated as a distinct channel in your revenue breakdown. Pro and Agency plans support unlimited channel connections.

Troubleshooting

• Invalid Seller ID — Copy the Merchant Token from Seller Central → Settings → Account Info → Business Information. It starts with a letter (e.g., A1B2C3D4E5F6G7).
• Access denied — Ensure your Amazon account has the “View” permission for Orders and Inventory in SP-API settings.
• Sync delay — Amazon SP-API has rate limits. For large catalogs, the initial sync may take 10–20 minutes.